Great Ocean Road earns spot on new Monopoly Board
Published on 14 June 2017
The Great Ocean Road has earned a coveted spot on the new Australia edition Monopoly Board.
More than 35,000 Monopoly fans voted for their favourite destination, with the Great Ocean Road voted fourth behind Sydney Harbour, Whitsundays and Questacon (Canberra).
Twenty-two regions were selected from a ballot of 40 across Australia. Other destinations to make the new board include Gold Coast, Melbourne, Phillip Island, Hobart, Australian War Memorial and the Barossa Valley.
Avid Monopoly fan, Mayor Jo Beard attended the new edition launch in Sydney today.
She said it was exciting, but not surprising the Great Ocean Road had been voted one of the top destinations in Australia.
“It reaffirms the Great Ocean Road is recognised Australia-wide as a very significant destination,” Cr Beard said.
“Monopoly gets played across the world – what a clever and effective way to promote and gain exposure for our region.”
She added more funding was vital to manage numbers and improve visitor experience, particularly near the Twelve Apostles, at the west end of the Great Ocean Road.
“We have a destination that is top-of-mind for people and I think it is important that visitor experience meets that expectation.
“The reality is, the situation at the Twelve Apostles is appalling, with inadequate facilities damaging our reputation as a top visitor destination.
“It is very simple - the Victorian Government needs to invest heavily in its top tourism asset,” she said.
The new Monopoly Board will be available in shops from 15 June 2017.